An original doesn’t conform to expectations — they change them forever.
“It is better to be a pirate, than to be in the navy.”
~Steve Jobs
Being an original is not easy.
As Abraham says: “There is never a crowd on the leading edge.”
So for those of you starting a new, well…anything — listen up.
Unless you have a huge budget for skywriting, a Foo Fighters concert at your book signing, free Sprinkles cupcakes, and car giveaway; there may be crickets a first.
Seriously annoying nothing will happen. Day after day.
“I want the most unusual, badass store in the Valley, someplace with one-of-a-kind stuff that I would buy. Hey, listen if I don’t do it two guys from West Hollywood will and I’ll go in there and feel bad as I hand over my American Express card again, and again knowing that I had the idea first.”
~Famous Last Words
I remember days at my store where the phone never rang and no one came in. When I got home I had to clear my throat to speak like you do in the morning when you wake up because I hadn’t used my voice in over nine hours.
Your blog; book; store; talk; product or whatever, will need some back story to be understood, but don’t go overboard with that.
Keep it simple and come from the heart. Heart-Full people will eventually find you and the others, well, they can start their own tribe thank you very much.
Don’t spend too much time explaining yourself
Not to your friends, your wife or potential investors. As you attempt to get validation from the peanut gallery your brilliant creative ideas will get watered down by popular opinion.
If it was easy, made perfect sense, was a sure thing or a slam dunk — there’d be a line at your door and believe me — someone would have already thought of it.
You’re an original.
Original means new, never before attempted.
Uncharted, pirate-infested waters. No map, and oftentimes not all the answers.
Jesus others, what part of original are you not getting?
New Mantra:
People will not be able to pigeonhole you and they will hate that about you. They will also despise you for not conforming.
Happy, creative people doing what they love are annoying to others.
Others also get uncomfortable with square pegs in round holes and if the world is made of round holes and you decide you are a square peg — Grow a thick skin — and don’t say I didn’t warn you…it’s gonna get awkward.
The urge to conform will be seductive.
It will drunk-text you late at night and fill your head with lies.
At one point (or seven) in your endeavor, it will convince you that you fucked up, it will beg you to come back to the fold for an easy ride — and it will be right. It would be easier to conform.
But you will die the very slow death of a thousand paper cuts. And we all know how much those fuckers hurt.
You can’t make everyone like you or that thing you’re doing.
Unless you’re Beyonce or Mother Theresa. It’s an impossible goal so give it up right now Goddamnit.
People will attempt to copy you. Don’t worry about it.
They aren’t you so it will be a lousy karaoke version of your concept. And since it wasn’t their passion, their up in the middle of the night writing new ideas burning desire — they’ll get bored during the crickets phase and drop it.
Imitation has absolutely NO stamina.
Go ahead and exceed what people expect from you — but not to make a point.
Just give your creativity an outlet. Let it flow. Like blood. All over the place.
I post every day. That smokes most bloggers. I do it because I love it. And I didn’t know any better when I started.
Listen, if it was expected of me I know I’d say, “fuck it”.
Many others have given me permission to cut back and some days I do, but I have already exceeded what was expected and as a result that created consistency, trust, and then relationships followed.
You’ve gotta show up. Day in and day out.
When I’m walking around and I stumble upon some cool new shop or cafe that is beckoning me to enter, I can never understand why in God’s name, in the middle of the day, they are CLOSED.
No sign, no hours posted, no nothing.
I don’t care how cutting edge and original you are — show the fuck up. Be open, be accessible, so I can share in your awesomeness.
You may fail. Like big time, skid marks on you face fail.
Think Steve Jobs being fired from his own company. You may taste public humiliation. It’s a bitter pill but you will survive, and most likely flourish.
In closing:
Try not to be an arrogant dick.
Again think Steve Jobs. He was revered — but not well liked — and I know I said people may not like you but when they fire you from your own company…
Often nonconformists have absolutely zero social skills. Mark Zuckerberg for example.
Listen, develop some, break that mold too.
Be kind to others, crack a smile, have some fun.
Be a kind, fun-loving pirate. Think Captain Jack Sparrow — or Sir Richard Branson.
Carry on my square peg pirates,
xox
