<This is a recent post from the blog of Seth Godin. I love him for a myriad of reasons, one of them being that he is a fellow daily blogger. We are a rare breed. We need to stick together.
Plus I love the fact that his classmates kicked him off the high school quiz team HE created; and that he didn’t get all pissy about it and TP their lockers…he became the coach.
I Fucking LOVE that.
Anyhow…I’m familiar with the concept he writes about here as Start Before You’re Ready.
He calls his concept buzzer management. “You need to press the button before you know the answer.”
I know, it’s a motherfucker to put into practice and that it just made your butts pucker, but read on and you’ll see what he means.
Carry on,
xox
Buzzer management
I started the quiz team at my high school. Alas, I didn’t do so well at the tryouts, so I ended up as the coach, but we still made it to the finals.
It took me thirty years to figure out the secret of getting in ahead of the others who also knew the answer (because the right answer is no good if someone else gets the buzz):
You need to press the buzzer before you know the answer.
As soon as you realize that you probably will be able to identify the answer by the time you’re asked, buzz. Between the time you buzz and the time you’re supposed to speak, the answer will come to you. And if it doesn’t, the penalty for being wrong is small compared to the opportunity to get it right.
This feels wrong in so many ways. It feels reckless, careless and selfish. Of course we’re supposed to wait until we’re sure before we buzz. But the waiting leads to a pattern of not buzzing.
No musician is sure her album is going to be a hit. No entrepreneur is certain that every hire is going to be a good one. No parent can know that every decision they make is going to be correct.
What separates this approach from mere recklessness is the experience of discovering (in the right situation) that buzzing makes your work better, that buzzing helps you dig deeper, that buzzing inspires you.
The habit is simple: buzz first, buzz when you’re confident that you’ve got a shot. Buzz, buzz, buzz. If it gets out of hand, we’ll let you know.
The act of buzzing leads to leaping, and leaping leads to great work. Not the other way around.
Seth Godin
SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
His newest book, What To Do When It’s Your Turn, is already a bestseller.
http://www.sethgodin.com/sg/default.asp
