business

What trends do you follow and why?

Back in the day, I used to slather myself with baby oil and squeeze lemon in my already blonde hair because that was what the fashion magazines told us to do. Sunscreen didn’t exist yet and neither did any common sense. I have the dermatologist bills to prove it.

Sunburned blonde girls with blue eyes and skin damage were trending.

My right hand grabbed a bag of Mango Licorice at Trader Joe’s this morning faster than my left hand could bat it away.
“Mango Licorice…hummmmm…” I heard myself say with the same curiosity I expressed the first time I saw a Diva cup.

Just like I did with yellow beets, fingerless gloves, Kobe beef, a fax machine, burrata cheese, and avocado toast.

“Yeah. They have mango everything these days”, said the purple haired girl stocking nuts nearby. (What a great sentence that was to write. The purple haired girl stocking nuts nearby—Even better the second time. Sorry, writer geek-out. Ha!)

Anyhow, she’s right! I just bought Mango lemonade last week and it lasted all of thirty seconds at my house because—it was LEMONADE! With MANGO! My husband snacks on dried soft mango strips. There are Mango Newtons out there (like Fig Newtons—only mango), and a few days ago I tried a piece of dark chocolate covered frozen mango that was so delicious I had my memory voluntarily erased so I wouldn’t be able to find my way back and have more.

Mango is trending.

Broccoli is also trending.

I love broccoli so that makes me happy, and luckily for me, I can’t go to a restaurant here in LA without seeing some broccoli mash-up on the menu. Seared broccoli with a balsamic reduction. Broccoli and bacon. Broccoli, kale (another trender), and some other obscure green that used to be flattered to make it to the plate as a garnish. Now we pay fifteen bucks for all of them shredded into a slaw with grapefruit sections—in a light MANGO dressing (extra points for a double trender).

But I know a lot of people, and maybe you’re one of them, who were traumatized as children by broccoli.

They would no sooner eat broccoli than sliced dolphin.
Yet, I see them try a bite every now and again when we order it.

Because it’s trending.

Speaking of trending, let’s talk about social media. The very minute I got comfortable with Facebook, I HAD to start Tweeting. Then I HAD to have an Instagram account. Then I did Blab. And Huffington Post Live. Now you’re nobody without Snapchat. By the time I get good at that—it’ll be obsolete.

Kinda like my iPhone.

Businesses need to have an internet presence.
Retailers sell their wares online.
I get it.

Publishers now want their writers to have huge social media platforms. To craft an online persona and sell ourselves. They want us all to be trending. They want already pre-packaged social media celebrities—just add water. Tweeting and vlogging, podcasting, blogging and hashtagging…apparently anything but writing.

That is a trend I may not follow. I have tried it and I say, yeah, not for me.

Oh, the irony…

I’ll stick with what I like and what I’m good at and maybe, just maybe, at age 58, I’ll have the common sense to stop chasing the trends.

What do yo think?

Carry on,
xox

Goddamn, I love rituals. Beginnings and endings. Marking time. Rites of passage.

I figure that love seeped into my DNA after sitting in a smokey Catholic church inhaling Frankincense for pretty much my entire youth (it may also explain a ton of other crazy attributes I’d rather not go into).
What it DOES explain is my obsession with incense, focused prayer, incantations, and human sacrifice. Well, that and the fact that I’m certain I had a past life as some kind of mystical druid sorceress taken right out of the pages of Mists Of Avalon.
Or better yet, Merlin.
But more likely the medieval court jester who wore a silly hat, sported pointy shoes with bells and lived under a bridge with the trolls.

Anyhow, I decided to take everything that had to do with my failed business and burn it.
A perfectly legal Ritual Sacrifice. Of paperwork. Paperwork that held power over me.

2015 was the year of dealing with paperwork. I would have rather had a root canal without Novocaine.
I finally found it in me to throw what merchandise remained into an auction and dissolve the corporation which had been insolvent for several years but had retained a kind of sick sentimental place in my heart—like a shitty high-school boyfriend or a threadbare flannel nightgown.

I basically broke up with ATIK. It was time. Actually, it was way past time.

The relationship had become unbalanced. In a nutshell, it had become completely, horribly and totally dysfunctionally one-sided. I was doing all the emotional heavy lifting, holding the history of our love together while Atik went on an extended five-year vacation with a stripper named Trixie, forgetting my name and the fact that we once meant the world to each other.
Oh well, shit happens.

Once the litigation shitastrophy dust had settled I was left with a HUGE satchel that I’d been toting around for years filled with tons and tons of legal fuckery.
It was heavy in all the ways you can imagine and others you cannot. It lived in a shed in the backyard as physically far away from me as sadistic legal paperwork feels comfortable and even though it’s my office— I seldom went back there. I hated that thing.

So I decided to burn the contents as a ritual releasing of the old dragged-behind-a-car energy of 2009-2012 in order to move on.

2016—The Year of Unbearable Lightness. Burn that shit and get on with it!

So I did.

I had to let it go. Stop life-support. Kill it. Put us both out of our misery.

Time of death of Atik Inc. 12 p.m. December 26, 2015.

After quickly going through the toxic waste of debauchery to make sure I wasn’t, in my haste to dance naked in the flames, torching something important, I started the gas in my fireplace, set my intention “DO NOT EVER Darken My doorstep with your toxic bullshit AGAIN!” (I cleaned that up. It was much worse than that).

And then I said thank you to the worst thing that has EVER happened to me for all of the valuable insights and gifts it has delivered. I really did you guys but it’s taken me six years to get there.

Then I squealed with unabashed joy as I watched it go up in smoke. All of it.

My husband came in from outside and said the smoke smelled really bad. Oh, I bet it did.

That paperwork held so much sadness and failure and hopes dashed. It was filled with terse language and mean words. Horrible words. Words that cut me to the core. Words that human beings should never say to each other. Mad words. Words filled with rage wrapped in legalese.

I’m surprised the smoke didn’t get all Voldemort and come back inside the house and strangle me. I’m telling you, that was a satchel full of failure and it wanted to finish me.

But, I have already risen from the ashes—I am FREE.

I may have a had a little help with my pyro-ritual. There may have been a fellow recovering broken-hearted soul who was throwing his/her “annus horribilis” into the fire right beside me.

So now WE are free.

I cannot recommend this ritual highly enough.
Please, please consider doing this with anything toxic from your past. You don’t need a fireplace! I did it many years ago to free myself from a relationship whose grip I could not escape. I just put a large metal pot in the kitchen sink and lit a match burning all the old photos and letters. Many years later I did it again in my backyard on a rainy night (you may remember that post).
http://www.theobserversvoice.com/wp-admin/post.php?post=1877&action=edit

Fire is healing.
Smoke is healing.
Endings are healing.
Rituals are healing.
Starting a new year feeling lighter is healing AND freeing.

And I’ve come to realize I’m a bit of a pyromaniac.

Love you all & Carry on,
xox

Ruby supervises the process about half-way through.

Hello my peeps,
I gotta tell ya, I love this recent blog post from Daniele LaPort.
I’m sure you all know how much this resonates with me, being that after five years we’re still paying off the Atik debt,(my business that failed/flooded) and I just can’t hear this enough, and I know I’m not alone.

Take it away Daniele!

“When my first company tanked, I was on the hook for about $150,000. Before I got slammed with that fact, my CEO, who I hired to run the company, thought it best to fire my Founder’s ass. Shortly after they canned me, the whole business fell apart — because you can’t have a personality-driven business without um, the founding personality there. And because, bad karma.

Anywaaaay, I got to sit back and watch them tank without me. Which was only slightly satisfying. Mostly it was sad and crushing. When the castle crumbled, the bank called me for its money. And because I’d co-signed the loan as a “person” and not as a co-founder of the business — I had to pay up, even though I’d been fired months before.

3) I knew that if I actively resented and bitched about those monthly payments, that it would distract me from my own creations. Also, the anger about the whole situation was heavy-duty. And I was done carrying it. So I re-framed paying the debt into a reason to be grateful. Every time that money came out of my bank account I said, “I’m grateful that I have the money to pay this.” And I was. And I let THAT be the lead story.
And then… magically (but not instantly,) on the VERY same day that I FINALLY made my very LAST monthly payment on that bad debt, my company tipped its first million dollar mark — and I did the happy karma moonwalk. Oh ya, oh ya…”

On the private Facebook page of that kick-ass online business school I took last year, a post caught my eye.

I try not to read them.  I barely understand them.  I’m neither “cool” enough nor smart enough to be a part of this group.  I slid in through the side door, the “blogger” who created her own website and then limped off to throw up. I just barely recovered, my brain hurting from the overexertion.

Anyhow..
It was written by a young man, an aspiring entrepreneur, whose boyfriend had booked a fancy, shmancy weekend away.
They were headed to a beautiful warm weather resort, with messages, fine dining – the whole shebang.

The intention behind the trip, his boyfriend told him, was to celebrate his best year EVER.

In his endearing, aw shucks way, he admitted to us, his tribe of up and coming internet movers and shakers, that this had been less than a stellar year for him.

“I didn’t hob knob with the rich and famous this year” he said. “No high level meetings, no mastermind groups, no Ted talk or speaking engagements at all. Instead of multiple six figures, I lived off savings.”

He went on to explain that 2014 had been a year of reinvention for him.

He took what appeared to be a thriving business and changed it up, downsizing some things, while reinvesting in others. He went on to explain that he’d spent the whole year at his desk with his hands in the clay. “If anyone wanted to find me I wasn’t on the road as usual, running from event to event, I was at my desk, from dawn to dusk, and I have never grown and changed, and worked harder in all my fucking life.”

Would he have labeled it his best year EVER? Probably not. Because the yardstick we all use for that doesn’t take into account anything besides the money and fame.
The outside trappings of success.

But his boyfriend could see it. He understood. And he knew it needed to be celebrated. Don’t you just love that?

I could SOOOO relate! I too have had the best/worst year of my life. By the standards set by society at large – it sucked.
But in laying the foundation, the hard work, the networking, perseverance, personal growth and general all around richness – it was my best year EVER!

My husband has witnessed the changes and repeatedly suggested that we celebrate them.

How lucky am I?

Wouldn’t it be great to pay homage to those years that don’t look so great from the outside but change us forever on the inside?
Because isn’t that what makes a person a true success?

Thoughts please?

Carry on,
xox

I participated in an interesting exercise last spring.
It was suggested as a kind of fact-gathering, first step.
Part of an online, open hearted, business school that I took.

marieforleo.com/BSchool

What I did was to ask about thirty five people I respected, in the humblest way I could think of, to list my best qualities.
You know – for school.

I assured them it would be over quick, it was for my education – and we would never need to speak of it again!

At first you feel like a real assbite crafting such an email.
It could resemble an ego driven fishing expedition; but really, it wasn’t, and if you could get past the initial “yuck factor” and just write it from a place of heart-filled curiosity, it made it much easier to hit SEND…and I know people could sense that.

The idea behind this, in business speak, is that you can track the responses, and the ones that repeat enough to become your top three are your “greatest hits” so to speak – and those are the ones you could conceivably charge money for.

But what I garnered from this exercise went waaaaay beyond monetizing my personality.

1) If you have the balls to ask people you respect (and that’s an important distinction, don’t just ask every troll you find under a bridge) the emotional payoff is extraordinary.

My people, were honest, to the point, and didn’t pander or sugar coat their response. Come to think of it, that’s probably why they’re my friends.

2). You get HUGE insight into YOU. In a really good way. Stuff you didn’t ever think about yourself.
For me, good listener was in my top three. Who knew? I would NEVER have guessed that.
Big talker, interrupter, chatty, conversation hog – yes.
Good listener? Not so much. That was a truly unexpected surprise.

3) It felt so damn good to be seen. And complimented.
I want to send that letter every year, just to bask in the feedback kind of good.
I felt everyone’s two minutes of attention all the way down to my big toe.

Why on earth don’t we tell people how we feel about them?

The aspects we admire. The things they do better than anyone else.

Without them having to write a dumb-ass email?

Why don’t we compliment those around us, letting them know what they’re doing right in the world?

So much rage comes from feeling unseen and unheard. It kills some people from the inside out.

We’ve become a society that is quick with the snarky review. Some of the stuff I see on Yelp or on blog feeds makes me cringe.

I like to write letters, emails or comments when someone does something right. Positive reinforcement I guess.
I just know how good it feels.

I’ll leave you with two things before I get off my soapbox.

Last Friday my husband made a bank deposit and it never showed up online. So therefore it never happened. You can imagine his anxiety level last weekend. First thing Monday morning he went into the bank with his hair on fire. Not really, he’s bald. But three days of wondering had left him “Where the fuck is my money?” curious.

Seems he had attached a deposit slip from another bank account at a completely different bank to the check…so the manager WALKED it two blocks over and deposited it into that bank.

He did WHAT?! Are you kidding me?

Above and beyond the call of duty – so hubby is writing a letter full of admiration to this guy’s superiors.

You gotta tell people when they’re awesome.

Number two is this: Take a minute and think of someone who would be the most surprised, who feels the most invisible, unseen and unheard – and send them a text or an email with a compliment. Doesn’t have to be elaborate. Just a short “I really appreciate what a good listener you are. Thank you.”

Trust me, it’s going to make their day. Maybe even their month.

Love you guys, I really do! You are loyal and insightful and obviously have very good taste in blogs.

Have a great weekend!
Xox