Transformation Tourism
Transformation tourism
“I bought the diet book, but ate my usual foods.”
“I filled the prescription, but didn’t take the meds.”
“I took the course… well, I watched the videos… but I didn’t do the exercises in writing.”
Merely looking at something almost never causes change. Tourism is fun but rarely transformative.
If it was easy, you would have already achieved the change you seek.
Change comes from new habits, from acting as if, from experiencing the inevitable discomfort of becoming.
Seth Godin
SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
His newest book, “What To Do When It’s Your Turn”, is already a bestseller.
